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Kevin Harrington and Launch DRTV Campaign for California Leather Jobbing Corp’s Corefit Orthotics

September 28, 2016, St. Petersburg, FL – Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of are pleased to announce the launch of a new DRTV campaign for Corefit Orthotics from California Leather Jobbing Corp.

Since 1932, Corefit Orthotics has been dedicated to handcrafting quality foot care products. Originally sold only to podiatrists and medical professionals, Corefit Custom Insoles are now available to everyone. At three-quarters length, they’re firm, durable, and can last for years. Designed to support the weight bearing areas of the foot, Corefit Custom Insoles can also be remolded over and over again. Simply dip them in boiling water, remove, and custom fit to foot in seconds. In no time, they’re are ready to go. Corefit Insoles can be used in any supportive shoe, whether standing, walking or going for a run.

As part of its DRTV campaign with, Corefit Orthotics will be appearing in 30 and 60 second spots set to air nationwide and feature the original Shark himself, Kevin Harrington. is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $4 billion in sales. Now, in his latest venture with, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.


Headquartered in South Florida, is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades,’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

For more information on Corefit Orthotics, please visit